Reading through chapter 15, I found the section on "Two mistakes in evaluating cause and effect" to be the most interesting and useful because it was something that if I understood fully, would help me identify and break down cause and effect relationships later on. The two mistakes are reversing cause and effect and looking to hard for a cause.
The text gave a really great example for reversing cause and effect. Tom believed members joined an ecology group first, which then made them begin to rant and rave about a project to log on the forest. This is wrong because people don't join and then have those thoughts put into them. They are actually concerned with those kinds of issues even before they join.
The next mistake is looking to hard for a cause. The book uses quite a humorous example of Zoe belching loudly in the shower, which she believes made spot, their dog, run away. Its these instances where it seems like they aren't really thinking through the other possibilities, but rather trying too hard to find one!
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